The Brief
SEARCH OFFLINE
BRIEF: Find the big idea to rebrand and promote local libraries.
MESSAGE: When we need to search for something, we generally go online and Google it. This, along with cuts in public spending, has resulted in a steady decline in the number of local libraries throughout Britain’s towns and cities. Your task is to persuade the public that local libraries are an important part of a community and offer a host of benefits for people of all ages, encouraging more people to visit more often.
OUTPUT: A campaignable brand identity that gets noticed using whatever medium is most effective.
BRIEF: Find the big idea to rebrand and promote local libraries.
MESSAGE: When we need to search for something, we generally go online and Google it. This, along with cuts in public spending, has resulted in a steady decline in the number of local libraries throughout Britain’s towns and cities. Your task is to persuade the public that local libraries are an important part of a community and offer a host of benefits for people of all ages, encouraging more people to visit more often.
OUTPUT: A campaignable brand identity that gets noticed using whatever medium is most effective.
